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Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin - In: Journal of marketing communications 22 (2016) 5, pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
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Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.; Bernritter, Stefan F.; Riet, … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
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Web advertisement effectiveness evaluation : attention and memory
Kong, Shaojun; Huang, Zhenfang; Scott, Noel; Zhang, Zi'ang - In: Journal of vacation marketing 25 (2019) 1, pp. 130-146
Persistent link: https://www.econbiz.de/10011986669
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Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
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Consumers' selves and marketing
Herzog, Daniela - 2018
Persistent link: https://www.econbiz.de/10011917963
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Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.; Suh, Taewon - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
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Metaphors in moving images : the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefs
Gkiouzepas, Lampros - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 356-374
Persistent link: https://www.econbiz.de/10011862033
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Is advertising helpful for organic businesses? : differential effects of packaging claims
Hidalgo-Baz, María; Martos-Partal, Mercedes; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 542-561
Persistent link: https://www.econbiz.de/10011849115
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The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun; Jung, Jae Min - In: Journal of marketing communications 25 (2019) 3, pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
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Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta; Kamleitner, Bernadette; Biswas, Dipayan - In: Journal of marketing research 57 (2020) 2, pp. 315-331
Persistent link: https://www.econbiz.de/10012180538