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Persistent link: https://www.econbiz.de/10012424755

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How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach

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Gender differences in the wearable preferences, device and advertising value perceptions : smartwatches vs. fitness trackers

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How advertising avoidance affects visual attention and memory of advertisements

Onișor, Lucian-Florin; Ioniță, Daniela - In: Journal of business economics and management 22 (2021) 3, pp. 656-674

Understanding how to more effectively advertise is an important area for practitioners, many of whom are struggling to stay in business. Nowadays, both product and corporate branding are important and given the increase in online advertising, additional research to better understand advertising...

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The effect of start/end temporal landmarks on consumers' visual attention and judgments

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Designing messages for fluorosis mitigation behavior change : role of message framing and perceived risk

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The sound of music : the effect of timbral sound quality in audio logos on brand personality perception

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Complexity or simplicity? : designing product pictures for advertising in online marketplaces

Wu, Kewen; Vassileva, Julita; Zhao, Yuxiang; Noorian, Zeinab - In: Journal of retailing and consumer services 28 (2016), pp. 17-27

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Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement

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