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Effective Advertising Strategies for Your Business

Li, Cong - 2014

As the media landscape has evolved over the past fewyears, especially with the emergence of interactive andsocial media, the philosophy of advertising is significantlychanging. Most businesses realize that the dayswhen they relied on three national networks (ABC, NBC,and CBS) and a few national...

Persistent link: https://www.econbiz.de/10012678277

Marketing planning by design : systematic planning for successful marketing strategy

Strauß, Ralf E. - 2008

Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales … last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts … of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This …

Persistent link: https://www.econbiz.de/10012685810

Brand Planning : neue Strategien für Marken und Kampagnen

Baetzgen, Andreas (ed.) - 2024 - 2., völlig neu bearbeitete Auflage

Persistent link: https://www.econbiz.de/10014438190

Managing news nerds : strategizing about institutional change in the news industry

Kosterich, Allie - In: Journal of media business studies 17 (2020) 1, pp. 51-68

Persistent link: https://www.econbiz.de/10012256231

A multivariate test of the influence model

Oyedeji, Tayo - In: JMM : the international journal on media management 11 (2009) 2, pp. 72-80

Persistent link: https://www.econbiz.de/10003854582

Personalisierung als sozialer Mechanismus in Medien und gesellschaftlichen Organisationen

Bentele, Günter; Fähnrich, Birte - In: Personalisierung der Organisationskommunikation : …, (pp. 51-75). 2010

Persistent link: https://www.econbiz.de/10003899269

New business models for the new media world

Berman, Saul J.; Abraham, Steven; Battino, Bill; … - In: Strategy & leadership : a publication of Strategic … 35 (2007) 4, pp. 23-30

Persistent link: https://www.econbiz.de/10003508122

Mediating the media : a journalist-centric media relations model

Pang, Augustine - In: Corporate communications : an international journal 15 (2010) 2, pp. 192-204

Persistent link: https://www.econbiz.de/10003981738

Beyond control : crisis strategies and stakeholder media in the Danone boycott of 2001

Hunter, Mark Lee; Menestrel, Mark le; Bettignies, … - In: Corporate reputation review : an international journal 11 (2008) 4, pp. 335-350

Persistent link: https://www.econbiz.de/10003945857

Burr under the saddle : how media coverage influences strategic change

Bednar, Michael K.; Boivie, Steven; Prince, Nicholas R. - In: Organization science : a journal of the Institute for … 24 (2013) 3, pp. 910-925

Persistent link: https://www.econbiz.de/10009756110