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Mininni, Ted - In: Young Consumers 6 (2005) 3, pp. 23-25

the marketing for them is done in an honest and unpatronising way. Emphasises the importance of investing effort into …

Persistent link: https://www.econbiz.de/10015044095

Marketing food and drink to children responsibly

Samson, Neil - In: Young Consumers 6 (2005) 4, pp. 13-18

Looks at how food and drink have been marketed to children over the last 15 years. Shows how the “compression culture” of the 1990s, where parents were cash rich and time poor, combined with trends towards fewer children, dual income families and rising divorce rates to foster parental...

Persistent link: https://www.econbiz.de/10015044104

Responsible advertising in Europe

Gray, Oliver - In: Young Consumers 6 (2005) 4, pp. 19-23

Examines how self‐regulation in advertising, within a framework of legislation, can help reverse the trends toward childhood obesity and excessive consumerism by protecting children from undesirable advertising practices. Outlines how this works in Europe: a code of advertising practice is...

Persistent link: https://www.econbiz.de/10015044105

Advertising to children in the Netherlands

Hop, Liesbeth - In: Young Consumers 6 (2005) 4, pp. 35-37

Indicates some problems facing marketers in the Netherlands, especially the recently proposed ban on advertising to children on public television; this came from the Secretary of State for Media Affairs, and reflects the amount of debate on child obesity since the 2003 report of the National...

Persistent link: https://www.econbiz.de/10015044106

Initiatives in responsible food advertising

Preston, Jeremy; Paterson, Martin - In: Young Consumers 6 (2005) 4, pp. 38-42

Introduces the Food Advertising Unit (FAU), a coalition of multinational food companies, advertising agencies and the broadcast media which operates under the auspices of the Advertising Association as a centre for information and research on advertising for children; and the Food and Drink...

Persistent link: https://www.econbiz.de/10015044107

Shopping generation

Mayo, Ed - In: Young Consumers 6 (2005) 4, pp. 43-49

life satisfaction, new Ofcom powers to enforce content labelling for entertainment, and ending abuses in Internet marketing …

Persistent link: https://www.econbiz.de/10015044108

Youth marketing in Japan

Sato, Nana; Kato, Yuko - In: Young Consumers 6 (2005) 4, pp. 56-60

’s corporate marketing teams are now trying to assess what children want, and the problems involved in designing questionnaires for …

Persistent link: https://www.econbiz.de/10015044110

Advertising to children and social responsibility

Preston, Chris - In: Young Consumers 6 (2005) 4, pp. 61-67

Discusses the ethics of marketing to children and the concept of social responsibility, in particular the question of …

Persistent link: https://www.econbiz.de/10015044111

Taking the guesswork out of responsible marketing

Acuff, Dan - In: Young Consumers 6 (2005) 4, pp. 68-71

Explains enrichment marketing: the three key aspects are age appropriateness, consideration of neuroscience, and … responsible marketing deals with each appropriately. Describes, secondly, how the beginnings of “neuromarketing” illustrate how … advertising strategies falls into: good products are ones that are good for young people, although the company’s marketing methods …

Persistent link: https://www.econbiz.de/10015044112

Kids as stakeholders in business

Horgan, Sheena - In: Young Consumers 6 (2005) 4, pp. 72-81

children as consumers, expressed in the term “corporate defiance”: these concerns include the marketing of unhealthy foods … by business over marketing to children: it’s a free market, the importance of choice, the non‐critical influence of …

Persistent link: https://www.econbiz.de/10015044113