Purpose – This paper aims to investigate the managerial challenges arising from the deployment of cross‐company boundary‐spanning teams to improve on‐shelf availability. Design/methodology/approach – The study focuses on two supplier‐employed teams, each merchandising their...

Purpose: The purpose of this paper is to examine how first-tier suppliers in multi-tier supply chains adapt their vertical and horizontal relationships to reduce the risk of slavery-like practices. Design/methodology/approach: Using Archer’s morphogenetic theory as an analytical lens, this...