McCluskey, Jill J.; Grimsrud, Kristine; Ouchi, Hiromi; … - 2014
about consuming beef and beef products. As a result, there was a sudden fall in sales of beef that hurt the Japanese beef … industry as well as major beef exporters to Japan. We analyse factors that affect Japanese consumers' willingness to pay (WTP …) price premiums for BSE-tested beef and estimate the mean WTP for BSE-tested beef using data obtained from a consumer survey …