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How do consumers perceive old brands? Measurement and consequences of brand oldness associations
Huaman-Ramirez, Richard; Maaninou, Nada; Merunka, Dwight; … - In: European Business Review 33 (2020) 4, pp. 566-596
Purpose: This paper aims to focus on brand oldness associations and their measurement. Research on brand age points to a variety of interpretations concerning perceived brand oldness and establishes the existence of multiple positive consequences such as brand credibility, trust or attachment....
Persistent link: https://www.econbiz.de/10012411347
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Tribal aspects of postmodern consumption research : the case of French in-line roller skaters
Cova, Bernard; Cova, Véronique - 2009
Persistent link: https://www.econbiz.de/10003784800
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The ecology of the marketplace experience : from consumers' imaginary to design implications
Borghini, Stefania; Maclaran, Pauline; Bonnin, Gaël; … - In: Marketing management : a cultural perspective, (pp. 408-426). 2012
Persistent link: https://www.econbiz.de/10009508078
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CCT applied research and the limits of consumers' heroicisation
Cova, Bernard; Cova, Véronique - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1086-1100
Persistent link: https://www.econbiz.de/10010433932
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La question de la durabilité de la récup' à travers le prisme d'internet?
Mani, Zied; Cova, Véronique - In: Recherche et applications en marketing 29 (2014) 3, pp. 56-73
Persistent link: https://www.econbiz.de/10011475235
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"Exit, voice, loyalty and ... twist" : consumer research in search of the subject
Cova, Véronique; Cova, Bernard - In: Interpretive consumer research : paradigms, …, (pp. 25-45). 2001
Persistent link: https://www.econbiz.de/10001613026
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La distance psychologique comme outil actionnable par les managers
Didi Alaoui, Mohamed; Cova, Véronique - In: Recherche et applications en marketing : RAM 36 (2021) 4, pp. 58-82
Persistent link: https://www.econbiz.de/10012660517
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How psychological distance shapes hedonic consumption : the moderating role of the need to justify
Didi Alaoui, Mohamed; Valette-Florence, Pierre; Cova, … - In: Journal of business research : JBR 146 (2022), pp. 57-69
Persistent link: https://www.econbiz.de/10013271375
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La créativité du consommateur vis-à-vis des déchets
Cova, Véronique; Kreziak, Dominique; Mani, Zied - In: Vulnérabilité, équité et créativité en …, (pp. 235-247). 2012
Persistent link: https://www.econbiz.de/10010211554
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Ethnographies of a Mediterranean vestaval : the passeggiata
Cova, Bernard; Cova, Véronique; El Jurdi, Hounaida - In: Contemporary consumer culture theory, (pp. 130-152). 2017
Persistent link: https://www.econbiz.de/10011665435