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Purpose – The aim of this paper is to enhance the understanding of the consumer attitudes and behaviour towards a new currency, euro, before the process of the changeover. The approach of the current study differs from most past research on the same topic as consumer attitudes are surveyed...
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Purpose – The purpose of this paper is to study technology acceptance of internet banking in Estonia, an emerging east European economy. Design/methodology/approach – The present paper modifies the technology acceptance model and applies it to bank customers in Estonia, because Estonia, a...
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Purpose – This study aims to examine innovation adoption in the context of internet banking in Estonia. Design/methodology/approach – The data presented in this study are based on 1,831 questionnaires collected from individual internet banking users in Estonia. Findings – This study...
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