This study describes and formulates the “new layer player co-opetition strategy” in a two-sided market. A new layer player co-opetition strategy intermediates between one side of the market and the incumbent platform(s). Nearly all previous studies on competition in two-sided market...

Incumbent companies lag behind new entrants in entering the product markets of disruptive technologies. This study presents a simple mathematical model of the innovator ’s dilemma (the “failure framework”), incorporating factors that determine the length of the market entry time lag. The...