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Disruptive Veränderungen im Handel erfolgreich managen

Rudolph, Thomas; Schweizer, Markus - In: Marketing review St. Gallen : Marketingfachzeitschrift … 34 (2017) 5, pp. 26-33

Persistent link: https://www.econbiz.de/10011802334

Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image

Scheidegger, Gianluca; Linzmajer, Marc; Rudolph, Thomas - In: Die Unternehmung : Swiss journal of business research … 74 (2020) 4, pp. 384-402

Persistent link: https://www.econbiz.de/10012390050

Kontaktfrei kaufen

Kralle, Nora; Rudolph, Thomas; Bischof, Severin Friedrich - In: Harvard-Business-Manager : das Wissen der Besten 43 (2021) 3, pp. 56-59

Persistent link: https://www.econbiz.de/10012437257

European Retail Research

Rudolph, Thomas - 2012

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge...

Persistent link: https://www.econbiz.de/10014015642

European Retail Research

Rudolph, Thomas - 2012

Mit Beiträgen von Peter Jones -- Daphne Comfort -- David Hillier -- Prokopis K. Theodoridis -- Anastasios P. Panopoulos -- Jochen Binder -- Dennis Herhausen -- Nicolas Pernet -- Marcus Schögel -- Alfonso Ruiz Martínez -- Irene Gil Saura -- Thomas Rudolph -- Thomas Schröder -- Tim Böttger --...