Sinkende Margen und der starke Wettbewerb im Handel haben die Bedeutung der Preispolitik erhöht und dem Ansatz des "Dynamic Pricing" zu grosser Popularität verholfen. Doch ebenso gross sind die Gefahren, mit permanenten Preisanpassungen Konsumenten zu verunsichern und das Gegenteil der...

Nachhaltigkeits- und Gesundheitsbewusstsein prägen unser Essverhalten – ein Trend, den Covid-19 weiter verstärkt hat. Der vorliegende Artikel segmentiert Schweizer Konsumenten danach, wie nachhaltig und gesund sie sich ernähren. Dies ermöglicht Lebensmittelindustrie und -handel eine...

Subscription commerce emerged as an up-and-coming phenomenon in retailing that enables shoppers to automatically receive recurring deliveries of consumer goods. One important dimension along which subscription services differ is the degree to which the content of each delivery is surprising....

We study a newly released data set of scanner prices for food products in a large Swiss online supermarket. We find that average prices change about every two months, but when we exclude temporary sales, prices are extremely sticky, changing on average once every three years. Non-sale price...

Food retailers risk a loss of image or even a loss of the customer if they do not learn to react effectively to failures and improve their service strategy. First of all, the present research develops a typology of retail failures and recovery strategies for the food retail market in...