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The purpose of this paper is to outline a program of research which is needed to improve the state of the art of business planning. We have approached this task by relating planning to management science on one hand, and to certain areas of descriptive knowledge on the other. From these...

It is impractical to expect busy senior managers to devote much time to learning intricacies of modern strategic analysis. But much analytic expertise can be built into a computer program. This article describes a program that can integrate the analytic expertise of a computer with experience...

The high‐tech companies that will succeed in this environment will fundamentally revise their strategies from the historical technology‐driven product proliferation to strategies that control the rate of technological advances, segment markets according to distinctive customer needs, and...