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Cultural sustainability in reference to the global reporting initiative (GRI) guidelines

Lähtinen, Katja; Myllyviita, Tanja - In: Journal of Cultural Heritage Management and Sustainable … 5 (2015) 3, pp. 290-318

Purpose – Forest industries affect cultural sustainability profoundly, but little information exists on integration of cultural sustainability aspects into their Corporate Social Responsibility (CSR) management. Global Reporting Initiative (GRI) guidelines comprising assessments of economic,...

Persistent link: https://www.econbiz.de/10014847903

Confucianization through globalization: evidence from the US

Chuang, Szu‐Fang - In: Journal of Chinese Human Resources Management 3 (2012) 2, pp. 118-135

Purpose – The purpose of this paper is to examine the non‐economic outcome of globalization, the penetration of … important aspect of the non‐economic outcomes of globalization and may offer explanations for the effects of racio … change under the intensified globalization process. Originality/value – This is an initial attempt to examine a non …

Persistent link: https://www.econbiz.de/10014848117

Understanding the new bases for global market segmentation

Hassan, Salah S.; Craft, Stephen; Kortam, Wael - In: Journal of Consumer Marketing 20 (2003) 5, pp. 446-462

This study introduces a hybrid approach to segmentation of global markets. It examines an integrated inventory of macro‐ and micro‐bases associated with segmentation of world markets. The paper calls for a universal perspective on market segmentation to aid global marketers in identifying...

Persistent link: https://www.econbiz.de/10014848344

Linking global market segmentation decisions with strategic positioning options

Hassan, Salah S.; Craft, Stephen H. - In: Journal of Consumer Marketing 22 (2005) 2, pp. 81-89

Purpose – The purpose of this paper is to examine empirically the relationship between positioning strategies and bases of segmentation in international markets. Design/methodology/approach – A principal component analysis was conducted to determine the major macro‐ as well as...

Persistent link: https://www.econbiz.de/10014848446

The Globalization of Nothing

John, Joby - In: Journal of Consumer Marketing 22 (2005) 3, pp. 167-168

Persistent link: https://www.econbiz.de/10014848457

Globalization, expectations model of economic nationalism, and consumer behavior

Akhter, Syed H. - In: Journal of Consumer Marketing 24 (2007) 3, pp. 142-150

increasing globalization might lead to an increase in economic nationalism. Business executives, therefore, need to focus not …

Persistent link: https://www.econbiz.de/10014848592

Successful marketing by multinational firms to the bottom of the pyramid: connecting share of heart, global “umbrella brands”, and responsible marketing

Wood, Van R.; Pitta, Dennis A.; Franzak, Frank J. - In: Journal of Consumer Marketing 25 (2008) 7, pp. 419-429

Purpose – This paper aims to contend that four significant ideas must be comprehended, and their connection and interaction understood if successful marketing to the 4 to 5 billion undeserved bottom of the pyramid (BOP) people in the world, by multinational firms is to be realized. These ideas...

Persistent link: https://www.econbiz.de/10014848695

Selection criteria of Lebanese consumers in the global snack food industry: country of origin perceptions

Zbib, Imad J.; Wooldridge, Barbara R.; Ahmed, Zafar U.; … - In: Journal of Consumer Marketing 27 (2010) 2, pp. 139-156

Purpose – This paper aims to study country of origin perceptions of Lebanese consumers with respect to potato chips, the correlation involved between country of manufacture and consumer behavior; purchase intent; and product quality. Design/methodology/approach – Four hypotheses in respect...

Persistent link: https://www.econbiz.de/10014848787

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Lillis, Michael P. - In: Journal of Consumer Marketing 27 (2010) 4, pp. 392-393

Persistent link: https://www.econbiz.de/10014848817

The New Cultures of Food: Marketing Opportunities from Ethnic, Religious and Cultural Diversity

Cavicchi, Alessio - In: Journal of Consumer Marketing 27 (2010) 5, pp. 478-479

Persistent link: https://www.econbiz.de/10014848829