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Accounting for primary and secondary demand effects with aggregate data

Nair, Harikesh (contributor); Dubé, Jean-Pierre (contributor) - 2004

Persistent link: https://www.econbiz.de/10003412689

Measuring marketing-mix effects in the 32-64 bit video game console market

Chintagunta, Pradeep K.; Nair, Harikesh; Sukumar, R. - In: Journal of applied econometrics 24 (2009) 3, pp. 421-445

Persistent link: https://www.econbiz.de/10003825041

Diffusion of new pharmaceutical drugs in developing and developed nations

Desiraju, Ramarao (contributor); Nair, Harikesh (contributor) - 2004

Persistent link: https://www.econbiz.de/10003412646

Discrete-choice models of consumer demand in marketing

Chintagunta, Pradeep K.; Nair, Harikesh - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 977-996

Persistent link: https://www.econbiz.de/10009427807

Marketing models of consumer demand

Chintagunta, Pradeep K.; Nair, Harikesh - 2010 - This version: November 30, 2010

Persistent link: https://www.econbiz.de/10008771292

Diffusion and pricing over the product life cycle

Nair, Harikesh - 2019

This chapter presents a selective review of a literature in marketing that analyzes diffusion and pricing over the product life-cycle. I primarily focus on empirical work, and on papers that deal with the dynamics of pricing over time. I discuss how recent empirical work has linked outcomes to...

Persistent link: https://www.econbiz.de/10012065298