Bundle promotions have become increasingly popular among online retailers due to their potential in increasing revenue and profit. They take various forms depending on how retailers offer them to customers (e.g., after a purchase incidence, as advertised deals, or as personalized promotions) and...

Within the framework of the common value model, we examine the magnitude of the difference in expected outcome between first-price and second-price sealed bid auctions. The study is limited to two empirical specifications of bidders signals: Weibull and normal distribution. The optimal bid...