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Online marketing research
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Internet
21,786
Online-Marketing
13,119
Internet marketing
13,004
Marktforschung
12,300
Consumer behaviour
7,380
Konsumentenverhalten
7,191
Market research
6,858
Social Web
6,856
Social web
6,846
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6,543
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5,992
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3,677
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3,610
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3,550
Germany
3,097
Online-Handel
2,887
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2,881
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2,302
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2,291
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2,281
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2,275
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2,175
USA
2,120
Advertising
2,067
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2,027
Welt
2,000
United States
1,978
Marketingmanagement
1,977
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1,959
Marketing management
1,946
Viral marketing
1,868
Virales Marketing
1,862
Brand management
1,847
Markenführung
1,840
Informationstechnik
1,407
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1,371
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1,168
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1,087
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1,080
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Press, World Trade
173
Goldfarb, Avi
81
Wirtz, Bernd W.
71
Greenstein, Shane M.
70
Kapferer, Clodwig
63
Malhotra, Naresh K.
61
Fritz, Wolfgang
59
Bauer, Hans H.
57
Peitz, Martin
56
Skiera, Bernd
53
Economides, Nicholas
52
Giovannetti, Emanuele
51
Kreutzer, Ralf T.
46
Ghose, Anindya
43
Tucker, Catherine
43
Whinston, Andrew B.
42
Dwivedi, Yogesh Kumar
39
Green, Paul E.
39
Herrmann, Andreas
38
Sabatini, Fabio
37
Valletti, Tommaso M.
37
Waelbroeck, Patrick
37
Wiedmann, Klaus-Peter
37
Decker, Reinhold
36
Fairlie, Robert W.
36
Falck, Oliver
36
Knieps, Günter
36
Albers, Sönke
35
Homburg, Christian
34
Ockenfels, Axel
34
Dutton, William H.
33
Hruschka, Harald
33
Huber, Frank
33
Kollmann, Tobias
33
Singh, Nirvikar
33
Wildner, Raimund
32
Goolsbee, Austan
31
Pepels, Werner
31
Smith, Michael D.
31
Kotler, Philip
30
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IGI Global
143
Springer Fachmedien Wiesbaden
128
National Bureau of Economic Research
121
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
92
OECD
77
Institut für Demoskopie Allensbach
67
Université Paris-Dauphine (Paris IX)
63
European Productivity Agency
62
European Society for Opinion and Marketing Research
55
American Marketing Association
54
Europäische Kommission
54
HAL
54
Organisation for Economic Co-operation and Development
37
International Monetary Fund (IMF)
33
EconWPA
29
NET Institute
27
Gesellschaft für Konsum-, Markt- und Absatzforschung
22
Institute for the Study of Labor (IZA)
21
Deutsche Bank <Frankfurt am Main> / Research
20
Edward Elgar Publishing
19
International Telecommunications Society
18
Nomos Verlagsgesellschaft
18
eSocialSciences
18
Esomar
17
Information Resources Management Association
17
International Monetary Fund
17
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
16
Books on Demand GmbH <Norderstedt>
13
Haufe-Lexware GmbH & Co. KG
13
Market Research Society
13
C.E.P.R. Discussion Papers
12
Inter-American Development Bank
12
World Bank Group
12
London School of Economics (LSE)
11
Springer-Verlag GmbH
11
Universität Mannheim
11
Universität St. Gallen
11
American Management Association
10
CESifo
10
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10
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Journal of business research : JBR
474
Journal of marketing research : JMR
428
Online Information Review
315
SpringerLink / Bücher
282
Journal of retailing and consumer services
232
Telecommunications policy : the international journal of digital economy, data sciences and new media
230
Journal of marketing
228
International journal of internet marketing and advertising : IJIMA
217
Journal of advertising research
184
Management science : journal of the Institute for Operations Research and the Management Sciences
158
Overseas business reports : OBR
155
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Technological forecasting & social change : an international journal
146
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
145
Jahrbuch der Absatz- und Verbrauchsforschung
142
Springer eBook Collection
129
Aslib Proceedings
127
Journal of marketing communications
125
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
125
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
124
Marketing Intelligence & Planning
123
International journal of advertising : the review of marketing communications
122
International journal of market research : JMRS ; the journal of the Market Research Society
122
Information systems research : ISR
117
Journal of the Academy of Marketing Science
117
NBER working paper series
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
112
Journal of internet commerce
110
Information economics and policy : IEP
109
European Journal of Marketing
107
Industrial marketing management : the international journal for industrial and high-tech firms
105
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
105
Electronic commerce research
104
Business horizons
103
International journal of electronic marketing and retailing : IJEMR
100
Journal of marketing management : MM
99
International journal of hospitality management
98
Working paper / National Bureau of Economic Research, Inc.
98
Strategic Direction
96
CESifo working papers
93
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Source
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ECONIS (ZBW)
39,460
Other ZBW resources
2,373
USB Cologne (EcoSocSci)
2,350
RePEc
1,873
EconStor
629
USB Cologne (business full texts)
240
BASE
209
ArchiDok
41
OLC EcoSci
35
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Showing
1
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10
of
47,210
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date (oldest first)
1
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
2
Handbook of online marketing research
Grossnickle, Joshua
;
Raskin, Oliver
-
2001
Persistent link: https://www.econbiz.de/10001498226
Saved in:
3
Factors affecting acceptance of the
internet
as a marketing intelligence tool among sales staff
Foroutan, Neda
;
Esfidani, Mohammad R.
- In:
International journal of electronic customer …
11
(
2017/2018
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10011966913
Saved in:
4
Online market research : cost-effective searching of the
Internet
and online databases
Lescher, John F.
-
1995
-
1. printing
Persistent link: https://www.econbiz.de/10000543867
Saved in:
5
How does Web 2.0 stretch traditional influencing patterns?
Eccleston, Derek
;
Griseri, Luca
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 591-616
Persistent link: https://www.econbiz.de/10003764965
Saved in:
6
Nutzungsmessung im
Internet
: Erhebung von Akzeptanzdaten deutscher Online-Angebote in der
Marktforschung
Fisch, Martin
-
2004
Persistent link: https://www.econbiz.de/10002116336
Saved in:
7
The long tail : how endless choice is creating unlimited demand
Anderson, Chris
-
2007
Persistent link: https://www.econbiz.de/10003465586
Saved in:
8
Potenziale und Anwendungsfelder von Web-Monitoring im Unternehmen
Gentsch, Peter
;
Zahn, Anna-Maria
- In:
Web-Monitoring : Gewinnung und Analyse von Daten über …
,
(pp. 97-128)
.
2010
Persistent link: https://www.econbiz.de/10003938290
Saved in:
9
Der Net Promoter Score : die ultimative Frage in der
Marktforschung
?
Brosius, Felix
;
Ziegeler, Carina
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
2
,
pp. 80-84
Persistent link: https://www.econbiz.de/10003690869
Saved in:
10
Praxis Online-
Marktforschung
: Grundlagen - Anwendungsbereiche - Durchführung
Theobald, Axel
-
2017
Anwendungsbereichen der Online-
Marktforschung
. Die Themengebiete werden auch für den (bisherigen) Laien - trotz der Komplexität und der …
Persistent link: https://www.econbiz.de/10011534185
Saved in:
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