Already among the most important sectors of the US economy, the entertainment and media industries are continuing to grow worldwide. Fully updated, the tenth edition of Entertainment Industry Economics is the definitive reference on the economics of film, music, television, advertising,...

Technology entrepreneurship has been receiving growing importance as an effective instrument to promote national economic growth, both from empirical researchers and policymakers. India has emerged as the third largest base for high-tech start-ups in the world. Although there is a surge in...

Alan Trefler, CEO einer US-Hightech-Firma, sagt uns nicht weniger als den digitalen Wandel in radikaler Geschwindigkeit voraus, gar eine "Kunden-Apokalypse" steht denjenigen Unternehmen bevor, die ihre "DNA" nicht auf die neue Zeit ausrichten ... Starke Worte, denen der Autor natürlich eine...