Bakic, Ognjen; Hrabrovski-Tomic, Eva; Muhi, Bela; … - In: UTMS journal of economics / University of Tourism and … 1 (2010) 2, pp. 17-25
management in tourism but with special emphasis on the elements of their marketing mix (product, price, promotion and … distribution). -- mega trends in tourism ; tourism market ; marketing in tourism ; management in tourism . … direct consequence of rapid expansion of the entire tourism industry and the development of global tourism supply and demand …