As the People′s Republic of China starts to adopt certain “capitalistic” concepts in its business enterprises, it would … management in China′s contemporary enterprises. Personal documentation, an ethnographic approach, is adopted as the data … and, in particular, salesforce management of China′s socialist enterprises.  …

Investigates the level of transfer of marketing technology to China via a content analysis of leading marketing and … marketing‐related journals in China. Based on the findings, suggests that parts in the transfer process should: adopt a more …

naming. Attempts to fill the gap by investigating the linguistic content of brand names in the People’s Republic of China …

This paper aims to examine the determinants of foreign direct investment (FDI) in China by investigating Hong Kong …‐oriented. The most important determinants of Hong Kong’s manufacturing investment in China are cheap labor and land, stable …

business carried out in China‐based economies, it is compared to relationship building in Western cultures. The paper adds to …

With its large population and increasingly open approach to foreign business dealings, China has been heralded as a … key success factors for trade with China. Presents results from a survey of New Zealand organisations trading with China … include the need to understand advertising in China, and to have an intensive knowledge of the Chinese language. Correlations …

The paper investigates the importance of six sources of technology as used by MNE subsidiaries operating in China … bridgeheads in China (mainly to supply the Chinese market) around established, standardized parent‐group technology, there is a …