Any organization must ask three interrelated questions in order to develop its strategy: where are we, where do we want to be, and how will we get there? Given today's realities, how should companies answer these questions? In this book, leading business school academics use their...

How can a firm manage multiple and interdependent business models in the same industry? The literature has identified several possible strategies to do this but we still do not know under what circumstances one strategy may be better than others. Our paper identifies (substitute and...