Purpose – Given the emergent nature of i‐branding as an academic field of study and a lack of applied research output, the aim of this paper is to explain how businesses manage i‐branding to create brand equity. Design/methodology/approach – Within a case‐study approach, seven cases...

This book rigorously explores the critical, initial stage of cluster emergence in which the seeds for further growth are sown. Whether economic growth actually occurs, however, ultimately depends on various regional conditions and the processes in place.

A major challenge facing Welsh speciality Small and Medium‐sized Agri‐food Enterprises (SMAFEs) is how to sustain growth in a global market. This can be enhanced through e‐commerce and the marketing of product through the Internet to an international audience. Recent research carried out...

Purpose – The purpose of this paper is to examine the impact and success of a business incubation project on its participants. The study aims to consider the impact of the project in terms of developing and supporting entrepreneurial activity within Wales. It seeks to build on and enhance...

Purpose – This paper aims to examine the impact of developing more active web sites and increasing e-commerce on the relationship between innovation and growth performance in SMEs. Using the existing literature and empirical analysis the study seeks to consider the potential of engagement with...

Purpose – This study aims to examine e-commerce within UK small and medium sized enterprises (SMEs). More specifically, it seeks to explore associations between e-commerce and internal and external antecedents including trading behaviour, owner/manager characteristics, innovation, public...