Reports on an empirical study of media decisions: the findings show, not unexpectedly, that advertising agencies with a separate media department use more information and carry out more detailed selection processes. Decides to consider some of the factors that may influence the choice of media...

Three theory‐based hypotheses related to distribution chains and quality perceptions are advanced and examined empirically. The reported findings show that upstream channel members place more emphasis on distribution quality, while downstream channel members place more emphasis on product...

Purpose – The purpose of this paper is to investigate how buyers and sellers in cross-cultural business relationships manage cultural differences to ensure functional, successful business relationships. Failure to consider specific cultural issues may lead to the failure of business ventures...

Social class is assumed to be a crucial determinant in consumer behavior. Most previous research has focused on purchase and consumption behavior across social class segments at the generic product class level. In contrast, this article reports an exploratory study on how brands from narrowly...

A study of the top management team′s understanding of their own company′s strategic positioning reveals greater levels of differences in perceptions than might be expected or desirable. The perceptions of competitors was even less closely shared. These results suggest scope for training...