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The failgood factor: playing hopscotch in the marketing minefield
Brown, Stephen - In: The marketing review 7 (2007) 2, pp. 125-138
Persistent link: https://www.econbiz.de/10009853104
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Are marketing's metaphors good for it?
Brown, Stephen - In: The marketing review 8 (2008) 3, pp. 209-221
Persistent link: https://www.econbiz.de/10009853135
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Where the wild brands are: some thoughts on anthropomorphic marketing
Brown, Stephen - In: The marketing review 10 (2010) 3, pp. 209-224
Persistent link: https://www.econbiz.de/10009853183
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Are we nearly there yet? : on the retro-dominant logic of marketing
Brown, Stephen - In: Marketing theory 7 (2007) 3, pp. 291-300
Persistent link: https://www.econbiz.de/10009870664
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Next stop Narnia : replacing psychogeography
Brown, Stephen - In: Qualitative market research : an international journal 25 (2022) 5, pp. 625-635
Persistent link: https://www.econbiz.de/10013454971
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Fee Fi Fo Fail : fairy stories for future failures
Brown, Stephen - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 9/10, pp. 829-840
Persistent link: https://www.econbiz.de/10014338383
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Michael the mighty : merry memories of marketing's major-general
Brown, Stephen - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1862-1868
Persistent link: https://www.econbiz.de/10014450155
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Roll up, roll up, read on! : how to sell like Stephen King
Brown, Stephen - In: Business horizons 67 (2024) 1, pp. 31-39
Persistent link: https://www.econbiz.de/10014456141
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Mining self-interest? : Canadian foreign aid and the extractive sector in Mongolia
Brown, Stephen - In: Canadian journal of development studies 44 (2023) 4, pp. 645-664
Persistent link: https://www.econbiz.de/10014438561
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The curse of the crampus
Brown, Stephen - In: Journal of customer behaviour 22 (2023) 1/2, pp. 102-112
Persistent link: https://www.econbiz.de/10014424268