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understands their relationship. According to the resource-based view and contingency theory, this study builds a theoretic model … marketing communication strategies to arrive at external new hi-tech product success. In contingency theory, technological … and contingency theory to demonstrate their contributions to new hi-tech product success …
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The scope of this paper is to investigate whether imitation strategies adopted by startups are effective in the pursuit of enhanced entrepreneurial innovation. To this end, a literature review was carried out in order to develop a research framework with factors related to imitation predicting...
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understands their relationship. According to the resource-based view and contingency theory, this study builds a theoretic model … marketing communication strategies to arrive at external new hi-tech product success. In contingency theory, technological … and contingency theory to demonstrate their contributions to new hi-tech product success …
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find a rich inspiration in reflecting on entrepreneurship as a lived experience using grounded theory and ethnographic … research / Bruce A. Johnstone -- Building grounded theory in entrepreneurship / Markus M. Mikeli and Romeo V. Turcan -- An …' ... the Handbook of Qualitative Research Methods in Entrepreneurship is an important contribution to the field, and …
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