. However, in this paper we seek to examine the opposite perspective: What can a company learn from sports? In which ways can … sports management serve as a role model for corporate management? We start with the description of some existing parallels … between sports and corporate management in general. We then focus on how sporting organizations make use of globalization …

, professional sports markets have largely been neglected so far in this kind of research although they possess the characteristics … professional suppliers of sports events and conceptually outlining issues where an application of this theoretical framework is … strategies of sports clubs towards such different customer groups like attendees, broadcasters, sponsors, etc., including their …