1. Marketing Strategy: A Global Discipline -- 2. The Global Marketing Environment -- 3. Selecting and Entering Global Markets -- 4. Balancing Global Synergies and Local Responsiveness -- 5. Steps in Developing Global Marketing Strategies -- 6. Segmenting Targeting and Positioning in Global...

Cover -- Half Title -- Title Page -- Copyright Page -- Table of contents -- Illustrations -- Editors -- Contributors -- Preface -- Acknowledgments -- Part I Fundamentals -- 1 Foundations of Strategic Marketing -- Introduction -- Strategic Marketing, Market Strategy, and Marketing Strategy --...