This research used the somewhat new methodology of convergent interviews to develop a conceptual framework about relationship constructs in an Internet environment. More generally, this article describes and illustrates the processes and the strengths of convergent interviewing to investigate...

While the development of mobile services is experiencing a spectacular growth in many countries worldwide, existing regulatory regimes are ill equipped for dealing with them. In this paper, the authors use qualitative evidence to investigate the manner in which institutional regulatory factors,...

Purpose – Consumer racism (CR) is a highly relevant issue to societies such as Australia and one which has, up until now, been somewhat neglected by marketers. This paper aims to investigate this relatively “new” construct and its impact on product evaluation and subsequent willingness to...