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Marketing revealed : challenging the myths
Burgers, Willem - 2008
Persistent link: https://www.econbiz.de/10003508554
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Marketing revealed : challenging the myths
Burgers, Willem - 2008
Persistent link: https://www.econbiz.de/10004897021
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Greed and fear: an experiment in China
Burgers, Willem - In: International journal of management and decision making … 8 (2007) 2/4, pp. 232-240
Persistent link: https://www.econbiz.de/10009865505
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Understanding environmental risk for IJVs in China
Burgers, Willem; Padgett, Dan - In: Management international review : mir ; journal of … 49 (2009) 3, pp. 337-357
Persistent link: https://www.econbiz.de/10003857229
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Understanding Environmental Risk for IJVs in China
Burgers, Willem; Padgett, Dan - In: Management international review : mir ; journal of … 49 (2009) 3, pp. 337-358
Persistent link: https://www.econbiz.de/10008264397
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Intergenerational influence on brand preferences
Perez, Maria Eugenia; Padgett, Dan; Burgers, Willem - In: The journal of product & brand management 20 (2011) 1, pp. 5-14
Persistent link: https://www.econbiz.de/10008850826
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Local Dealer Adoption of a Foreign Manufacturer-Sponsored Internet-Based Information System
Burgers, Willem; Padgett, Dan; Concha V., Jose - In: Journal of global marketing 23 (2010) 5, pp. 411-430
Persistent link: https://www.econbiz.de/10008722825
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Frequent Fliers
Goodall, Keith; Burgers, Willem - In: The China business review : the magazine of the … 25 (1998) 3, pp. 50-53
Persistent link: https://www.econbiz.de/10007536251