Sharma, Neeraj; Balan, S.; Vrat, Prem; Kumar, Pradeep - In: Journal of Advances in Management Research 3 (2006) 2, pp. 18-33
Demand variability increases when it moves downstream to upstream in a supply chain is called “Bullwhip effect”. The paper describes the impact of two different information sharing strategies decentralized and centralized under two different demand forecasting policies (Moving Average and...