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Beyond ethical consumption : religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism

Guido, Gianluigi; Prete, M. Irene; Pichierri, Marco; … - 2016

Persistent link: https://www.econbiz.de/10011454869

Using relationship norms to understand consumer-brand interactions

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Context effects : a representation of choices from categories

Barbos, Andrei - In: Journal of economic theory 145 (2010) 3, pp. 1224-1243

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The behavioral and neuroeconomics of food and brand decisions : executive summary

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Context Effects : A Representation of Choices from Categories

Barbos, Andrei - 2010

This paper studies a model of reference-dependent choice from sets of options grouped into categories. The proposed model is consistent with experimental evidence documenting context effects in a variety of choice situations. In our model, the reference point for any given category is...

Persistent link: https://www.econbiz.de/10014198254