La couverture indique : "What Globalization Now Means for Your Business. Executives can no longer base their strategies on the assumption that globalization will continue to advance steadily. But how should they respond to the growing pressures against globalization? And what can businesses do...

Introduction -- Defining and measuring globalization (with Steven A. Altman) -- The depth of globalization -- Globalization in historical perspective (with Geoffrey G. Jones) -- The globalization of business -- The breadth of globalization and distance -- Distances at industry and company level...