The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest...

To reduce the environmental burden of urban road traffic, researchers and policy-makers have focused on reducing car use in urban areas, and improving public transport. Current expectations with respect to electric cars are high, not only for environmental reasons, but also because of the...

Understanding decision-making processes for gifts is of strategic importance for companies selling small electrical appliances as gifts account for a large part of their sales. Among all gifts, the ones that are surprising are the most valued by recipients. However, research about...