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Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed; Baidoun, Samir; Wady, Rushdy; … - In: Journal of marketing communications 29 (2023) 7, pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
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Advertising value and privacy concerns in mobile advertising : the case of SMS advertising in banking
Hui Shan Lom; Thoo Ai Chin; Lim, Weng Marc; Kian Yeik Koay - In: Journal of financial services marketing 29 (2024) 3, pp. 1135-1153
Persistent link: https://www.econbiz.de/10015061502
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Grundlagen der Bankenwerbung aus verhaltenswissenschaftlicher Sicht
Wünsche, Gert - 1982
Persistent link: https://www.econbiz.de/10000053233
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The 100 greatest corporate and industrial ads
Poppe, Fred C. - 1983
Persistent link: https://www.econbiz.de/10000000310
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American mass media : industries and issues
Atwan, Robert (contributor) - 1978 - 1. ed.
Persistent link: https://www.econbiz.de/10000000750
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Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1994
Persistent link: https://www.econbiz.de/10000887134
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Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1992
Persistent link: https://www.econbiz.de/10000859351
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Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.; Forker, Olan D. - 1993
Persistent link: https://www.econbiz.de/10000862748
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Annotated bibliography of generic commodity promotion research
Hurst, Susan J.; Forker, Olan D. - 1991 - Rev
Persistent link: https://www.econbiz.de/10000835184