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Die Werbeträger-Analyse in der...
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Werbung
13,887
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9,825
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3,816
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3,762
Konsumentenverhalten
2,896
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2,890
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2,690
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1,797
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1,792
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1,587
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1,530
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1,260
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990
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822
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811
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739
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735
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651
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631
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593
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557
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556
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555
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462
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462
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453
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441
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428
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406
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347
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346
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340
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333
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317
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302
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301
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296
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293
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2,060
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8,383
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7,957
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184
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1
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1
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5,765
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938
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938
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797
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709
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703
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663
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305
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280
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280
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228
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217
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194
Lehrbuch
143
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116
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111
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111
Conference proceedings
67
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65
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Ratgeber
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41
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38
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35
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35
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35
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34
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23
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22
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10,406
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25
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
27
Septianto, Felix
27
Rosengren, Sara
26
Saffer, Henry
26
Hundhausen, Carl
25
Okazaki, Shintaro
25
Bruhn, Manfred
24
Dahlén, Micael
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Stafford, Marla Royne
23
Schweiger, Günter
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
Prasad, Ashutosh
17
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National Bureau of Economic Research
58
Springer Fachmedien Wiesbaden
38
Zentralausschuss der Werbewirtschaft
21
Axel-Springer-Verlag
11
American Marketing Association
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
8
Europäische Kommission / Generaldirektion Justiz und Verbraucher
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
OECD
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Akademie für Raumforschung und Landesplanung
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Bundesstelle für Außenhandelsinformation <Köln>
4
Confederation British Industry
4
De Gruyter Oldenbourg
4
European Advertising Academy
4
Europäische Kommission
4
Europäische Kommission / Generaldirektion Migration und Inneres
4
Europäische Kommission / Generalsekretariat
4
FAO
4
Federal Trade Commission
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
Society for Long Range Planning
4
Strategic Planning Society
4
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
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All
Journal of advertising research
240
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
146
Management science : journal of the Institute for Operations Research and the Management Sciences
92
European journal of operational research : EJOR
83
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
Journal of historical research in marketing
72
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
SpringerLink / Bücher
62
International journal of internet marketing and advertising : IJIMA
60
NBER working paper series
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
Psychology & marketing
55
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
NBER Working Paper
49
Working paper / National Bureau of Economic Research, Inc.
49
Journal of current issues and research in advertising
46
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
45
Europäische Hochschulschriften / 5
44
Marketing : ZFP ; journal of research and management
43
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
CESifo working papers
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Advertising theory
31
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ECONIS (ZBW)
14,368
USB Cologne (EcoSocSci)
1,959
EconStor
79
USB Cologne (business full texts)
52
ArchiDok
32
RePEc
19
BASE
10
OLC EcoSci
7
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81
Management Plan 2017 : Directorate General for Migration and Home Affairs
Europäische Kommission / Generaldirektion Migration …
-
2017
Persistent link: https://www.econbiz.de/10011998857
Saved in:
82
Management Plan 2016 : Directorate General for Migration and Home Affairs
Europäische Kommission / Generaldirektion Migration …
-
2016
Persistent link: https://www.econbiz.de/10011998859
Saved in:
83
Management Plan 2015 : DG Home
Europäische Kommission / Generaldirektion Inneres
-
2015
Persistent link: https://www.econbiz.de/10011998862
Saved in:
84
Management Plan 2014 : DG Home
Europäische Kommission / Generaldirektion Inneres
-
2014
Persistent link: https://www.econbiz.de/10012036325
Saved in:
85
Management Plan 2013 : DG Home
Europäische Kommission / Generaldirektion Inneres
-
2013
Persistent link: https://www.econbiz.de/10012036326
Saved in:
86
Management Plan 2019 : Directorate General for Migration and Home Affairs
Europäische Kommission / Generaldirektion Migration …
-
2018
Persistent link: https://www.econbiz.de/10012056116
Saved in:
87
Management Plan 2019 : Directorate-General for Justice and Consumers
Europäische Kommission / Generaldirektion Justiz und …
-
2018
Persistent link: https://www.econbiz.de/10012056119
Saved in:
88
Management Plan 2019 : Secretariat-General
Europäische Kommission / Generalsekretariat
-
2019
Persistent link: https://www.econbiz.de/10012056121
Saved in:
89
Aktuelle Probleme der planenden Verwaltung
Erdmann, Jörn
(
ed.
);
Hetzler, Hans Wilhelm
(
contributor
); …
-
1978
Persistent link: https://www.econbiz.de/10000000726
Saved in:
90
Dynamic Planning : searching through time and space
Wesson, R.
;
Hayes-Roth, F.
-
1979
Persistent link: https://www.econbiz.de/10000001414
Saved in:
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