Volinskiy, Dmitriy; Adamowicz, Wiktor L.; Veeman, Michele; … - In: Canadian Journal of Agricultural Economics/Revue … 57 (2009) 2, pp. 205-221
"We seek to design and implement a WTP elicitation instrument closely resembling an actual grocery shopping experience. An incentive-compatible choice experiment is used to elicit values for a non-GM attribute and a country-of-origin attribute of Canola oil. The choice context is varied to...