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Linking public relations tactics to long-term success : an investigation of how communications contribute to trust, satisfaction, and commitment in a nonprofit organization
O'Neil, Julie - In: Journal of promotion management : JPM 14 (2008) 3/4, pp. 263-274
Persistent link: https://www.econbiz.de/10003825708
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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
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Trust and the online conversation : the case of online reviews
Mangold, W. Glynn; Babakus, Emin; Smith, Katherine Taken - In: International journal of internet marketing and … 8 (2013) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
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Fundraising in an interactive online environment
Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
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Online revenue enhancement : a study of website design impact on customer trust
Duh, Fu-yann; Hu, Linda; Shang, Jennifer; Chow, Tai-hwa - In: International journal of revenue management : IJRM 1 (2007) 3, pp. 293-313
Persistent link: https://www.econbiz.de/10003818577
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Functional characteristics of banking websites and customer loyalty : the mediating role of online trust
Berraies, Sarra; Chtioui, Rached; Yahia, Karim Ben - In: The journal of applied business research 31 (2015) 3, pp. 911-923
Persistent link: https://www.econbiz.de/10011304803
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An empirical study to analyse consumer decision-making and their purchase intention towards products promoted via Internet marketing
Panda, Rajshree - In: International journal of collaborative enterprise : IJCEnt 4 (2014) 4, pp. 262-277
Persistent link: https://www.econbiz.de/10011346981
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Exploring antecedents of online group-buying : social commerce perspective
Lin, Cathy S.; Wu, Sheng - In: Human systems management : HSM 34 (2015) 2, pp. 133-147
Persistent link: https://www.econbiz.de/10011316590
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Building trust online : interactions among trust building mechanisms
Chang, Man Kit; Cheung, Waiman; Tang, Mincong - In: Information & management : the internat. journal of … 50 (2013) 7, pp. 439-445
Persistent link: https://www.econbiz.de/10010243594