Polish Abstract: Budowa gospodarki opartej na wiedzy wymaga wzmocnienia systemu powiązań uczelni z otoczeniem biznesowym. Współpraca uczelni z przedsiębiorstwami przyczynia się wzajemnie do wzrostu ich konkurencyjności i innowacyjności, a zarazem do poprawy atrakcyjności absolwentów...

Purpose – The purpose of this paper is to examine major marketing developments in the Polish food-processing sector following the EU accession. The aim is to discern the impact of EU integration on several variables characterising the marketing and business strategies; to determine the sources...

Purpose – The purpose of this paper is to investigate the case study of Bakoma, which is a leading Polish yoghurt-producing company that has achieved a remarkable success, but now is facing serious challenges from multinationals. The authors aim to analyse its development model, marketing...

Exploring the competitiveness and profitability of the agricultural sector in Central Europe, this book argues that the successful management of agricultural enterprises is inconceivable without the knowledge and application of modern forms of management and technology. Organised in an...

Ageing populations entail important social issues. The population of Lodz is characterised by the highest ageing ratio in Poland (17.2% people aged 65 or above). The aim of our study was to present factors determining the use of social support services in the subpopulation of elderly people in a...