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[fre] L'ouverture des réseaux à la concurrence s'est traduite par une mise en pièces de l'offre de services afférents. Parallèlement, elle a conduit les opérateurs à adopter des comportements stratégiques autour de l'interconnexion de leurs réseaux. Cet article se propose de rendre...
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Purpose: Click and collect (or grocery pickup) represents a growing part of the channel strategy of traditional off-line retailers. The aim of this study is to understand how customers develop their perceptions toward this new channel. In other words, what are the key factors explaining the...
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