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Konsumentscheidungen als Risik...
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Vereinigte Staaten
14
Russland
5
Sozialpsychologie
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Sozial
3
Soziale Verantwortung
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American association of Advertising Agencies
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Center for International Studies, Massachusetts Institute of Technology
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Study on the consumer judgment of advertising
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Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Risk taking and information handling in consumer behavior
4
Russian Research Center studies
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Corporate social accounting
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Journal of Conflict Resolution
2
Managing corporate social responsibility
2
California management review
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Consumerism : a new force in society : Proceedings of a conference cosponsored by the College of Commerce and Business Administration of the Univ. of Illinois at Urbana Champaign and the James S. Kemper Foundation of Chicago
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Die Zukunft der menschlichen Umwelt
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Harvard business review : HBR
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Marketing classics : a selection of influential articles
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Proceedings of the Winter Conference of the American Marketing Association
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The Atherton Press political Science Series
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The Black consumer : dimensions of behavior and strategy
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The Stalin revolution : foundations of Soviet totalitarianism
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ECONIS (ZBW)
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Corporate social accounting
Dierkes, Meinolf
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); …
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1973
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