Kwon, Chul-Woo; Lapan, Harvey E. - Iowa State University of Science and Technology <Ames, … - 2005
This paper considers competition between two multinationals (U, J) who compete in a third market (K).The multinationals have similar cost structures, but differ in that J comes from a country that is “culturallysimilar” to K, and hence produces products that match more closely the...