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Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric; … - 2008
Persistent link: https://www.econbiz.de/10003909342
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric; … - 2009 - Rev. vers.
Persistent link: https://www.econbiz.de/10003912905
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Point of purchase communication : role of information search, store benefit and shopping involvement
Prasad Uniyal, Dwarika; Kumar Sinha, Piyush - 2009
Persistent link: https://www.econbiz.de/10003913841
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Analyse und Optimierung der Umsatz- und Rohertragsstruktur einer Offizin-Apotheke durch POS-Warenwirtschaftssysteme
Stiftel, Uwe - In: Arzneimittel-Supply-Chain : Marktsituation, aktuelle …, (pp. 209-235). 2009
Persistent link: https://www.econbiz.de/10003918860
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Zahlungsverhalten am stationären Point of Sale : empirische Befunde und Erklärungsmodelle
Walter, Eva Margarete - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003929558
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On-shelf availability and out-of-stocks in UK retailing
Grant, David B.; Fernie, John - In: European retail research 23 (2009) 2, pp. 51-76
Persistent link: https://www.econbiz.de/10003938258
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The GS1 databar and its future application : results from a Delphi study
Kotzab, Herbert W.; Teller, Christoph; Girz, Heidrun R. - In: European retail research 23 (2009) 2, pp. 77-88
Persistent link: https://www.econbiz.de/10003938259
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4010 - ein Point-of-Sales-Konzept für die junge Zielgruppe am Beispiel der Deutschen Telekom AG
Schomaker, Ira; Erner, Michael; Berlin, Marcus - In: Professionelles Sales & Service Management : Vorsprung …, (pp. 71-87). 2010
Persistent link: https://www.econbiz.de/10003973401
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Channel Mix in der Telekommunikation : Renaissance des POS?
Hüning, Christoph; Köhler, Stephan - In: Professionelles Sales & Service Management : Vorsprung …, (pp. 151-167). 2010
Persistent link: https://www.econbiz.de/10003973407
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Optimizing on-shelf availability for customer service and profit
Trautrims, Alexander; Grant, David B.; Fernie, John; … - In: Journal of business logistics : JBL 30 (2009) 2, pp. 231-247
Persistent link: https://www.econbiz.de/10003950143