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Wie nützt die Werbung dem Verb...
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Werbung
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3,741
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Bruhn, Manfred
34
Kroeber-Riel, Werner
34
Anderson, Simon P.
30
Nickel, Volker
30
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
27
Septianto, Felix
27
Rosengren, Sara
26
Saffer, Henry
26
Hundhausen, Carl
25
Okazaki, Shintaro
25
Dahlén, Micael
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Katona, George
23
Stafford, Marla Royne
23
Schweiger, Günter
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Bergler, Georg
20
Huh, Jisu
20
Mueller, Barbara
20
Silk, Alvin J.
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Ford, John B.
18
Peitz, Martin
18
Reid, Leonard N.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Aaker, David A.
17
Beier, Udo
17
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National Bureau of Economic Research
71
Springer Fachmedien Wiesbaden
45
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
24
Zentralausschuss der Werbewirtschaft
21
Europäische Kommission / Generaldirektion Justiz und Verbraucher
20
American Marketing Association
16
European Society for Opinion and Marketing Research
12
Axel-Springer-Verlag
11
IP Deutschland GmbH <Köln>
8
Nordic Council of Ministers
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Edward Elgar Publishing
6
Europäische Kommission
6
London School of Economics and Political Science
6
Advertising Research Foundation
5
Axel Springer Verlag, Marketing Anzeigen
5
Confederation British Industry
5
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
5
Federal Trade Commission
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Iowa State University of Science and Technology <Ames, Iowa> / Department of Economics
5
Verlag Dr. Kovač
5
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
BDW, Deutscher Kommunikationsverband
4
European Advertising Academy
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Federal Reserve Bank <New York, NY>
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nomos Verlagsgesellschaft
4
OECD
4
Organisation for Economic Co-operation and Development
4
Shaker Verlag
4
Springer Gabler <Firma>
4
Universität Mannheim
4
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
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Journal of advertising research
251
Journal of business research : JBR
212
International journal of advertising : the review of marketing communications
210
Journal of advertising
190
International journal of advertising : the quarterly review of marketing communications
184
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing research : JMR
163
Journal of marketing communications
146
Journal of marketing
128
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Jahrbuch der Absatz- und Verbrauchsforschung
104
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
SpringerLink / Bücher
80
European journal of operational research : EJOR
73
European journal of marketing : EJM
72
Working paper / National Bureau of Economic Research, Inc.
72
Journal of historical research in marketing
70
NBER working paper series
69
Journal of retailing
67
Journal of promotion management : innovations in planning and applied research
66
The American economic review
61
Economics letters
60
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Marketing : ZFP ; journal of research and management
57
Europäische Hochschulschriften / 5
56
International journal of industrial organization
56
NBER Working Paper
55
Psychology & marketing
54
Journal of current issues and research in advertising : JCIRA
51
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
51
Health marketing quarterly
49
Esomar congress
47
Markenartikel : das Magazin für Markenführung
47
Journal of current issues and research in advertising
45
Journal of consumer research : JCR ; an interdisciplinary bimonthly
44
Business horizons
43
The journal of business : B
42
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ECONIS (ZBW)
17,401
USB Cologne (EcoSocSci)
1,572
EconStor
80
USB Cologne (business full texts)
65
ArchiDok
64
RePEc
11
BASE
9
OLC EcoSci
9
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51
Advertising, the matchmaker
Anand, Bharat N.
;
Shachar, Ron
- In:
The Rand journal of economics
42
(
2011
)
2
,
pp. 205-245
Persistent link: https://www.econbiz.de/10009237513
Saved in:
52
Interbrand choice, media mix and market performance
Porter, Michael E.
- In:
The American economic review
66
(
1976
)
2
,
pp. 398-406
Persistent link: https://www.econbiz.de/10003653306
Saved in:
53
Kaufmotive : neue Weistellung für
Werbung
und Kundenpflege
Martineau, Pierre
-
1959
Persistent link: https://www.econbiz.de/10003627109
Saved in:
54
Advertising as a signal
Kihlstrom, Richard E.
;
Riordan, Michael H.
- In:
Journal of political economy
92
(
1984
)
3
,
pp. 427-450
Persistent link: https://www.econbiz.de/10002215006
Saved in:
55
Ökonomische Beurteilung der vergleichenden
Werbung
: Karl-Klaus Pullig
Pullig, Karl Klaus
-
1970
Persistent link: https://www.econbiz.de/10002294271
Saved in:
56
Advertising, consumer information, and product quality
Kotowitz, Yehuda
;
Mathewson, Frank
- In:
The Bell journal of economics
10
(
1979
)
2
,
pp. 566-588
Persistent link: https://www.econbiz.de/10002261435
Saved in:
57
Marketing management and administrative action
Britt, Steuart Henderson
(
contributor
); …
-
1973
-
3. ed
Persistent link: https://www.econbiz.de/10002306971
Saved in:
58
Marketing in Japan : the rev. ed. of Japan's market and foreign business
Ballon, Robert J.
(
contributor
)
-
1974
-
2. print
Persistent link: https://www.econbiz.de/10003178376
Saved in:
59
Emptor Australis: the Australian consumer in early twentieth century advertising literature
Crawford, Robert
- In:
Australian economic history review : a journal of …
45
(
2005
)
3
,
pp. 221-243
Persistent link: https://www.econbiz.de/10003229064
Saved in:
60
Die Bedeutung der nonverbalen Kommunikationsforschung für Marktforschung und
Werbung
Weinburg, Peter
- In:
Marktorientierte Unternehmungsführung
,
(pp. 455-474)
.
1984
Persistent link: https://www.econbiz.de/10002985848
Saved in:
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