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Consumer reactions to direct brand comparisons in advertisements
Golden, Linda Lorraine - 1975
Persistent link: https://www.econbiz.de/10002462653
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R. (ed.); Herr, Paul M. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002454921
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Marketing management models
Montgomery, David B. (contributor) - In: Management science : journal of the Institute for … 18 (1971) 45, pp. P1-P128
Persistent link: https://www.econbiz.de/10002509808
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Consumerism revisited
Morin, Bernard A. - In: MSU business topics 19 (1971) 3, pp. 47-51
Persistent link: https://www.econbiz.de/10002517375
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Zur Manipulation von Bedürfnissen
Röper, Burkhardt - In: Markenartikel : das Magazin für Markenführung 39 (1977) 7, pp. 328-334
Persistent link: https://www.econbiz.de/10002697054
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Forbrukeren i det moderne samfunn : en orientering om psykologisk og sosiologisk forbrukerforskning
Ås, Berit - 1966
Persistent link: https://www.econbiz.de/10001796584
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Advertising doesen't manipulate consumers
Achenbaum, Alvin A. - In: Journal of advertising research 12 (1972) 2, pp. 3-13
Persistent link: https://www.econbiz.de/10001819413
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Advertising and aggregate consumption : an analysis of causality
Ashley, R.; Granger, C. W. J.; Schmalensee, R. - In: Econometrica : journal of the Econometric Society, an … 48 (1980) 5, pp. 1149-1167
Persistent link: https://www.econbiz.de/10001861200
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A study of the advertising process and its influence on consumer behaviour
Clement, Wendell Emile - 1967
Persistent link: https://www.econbiz.de/10002013359
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Advertising, promotion, and competition : survey with a special reference to food
Connor, John M. - In: Agricultural economics research : a journal of economic … 33 (1981) 1, pp. 19-27
Persistent link: https://www.econbiz.de/10002026246