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Strategic management research is about explaining why some firms continuously outperform others. Recent research has been focusing on the study of alliances as vehicles to boost competitive - or better: collaborative - advantage. Moving beyond the dyadic level, corporate networks have become a...
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Dieses Buch modelliert die Vorteile eines systematischen Allianzmanagements. Allianzen bilden heute die wichtigste Form strategischer Instrumente im Kampf um Wettbewerbsvorteile, deutlich vor M&As und weit vor der internen Entwicklung. Dennoch wird dieses Thema von vielen Unternehmen...
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