Yuan, Xiang; Wang, Luyao; Yin, Xicheng; Wang, Hongwei - In: Financial innovation : FIN 7 (2021), pp. 1-26
that the sentiment of campaign narratives moderates the relationship between motivational cues and fundraising success … sentiment strength positively moderates the effect of intrinsic motives on fundraising success but negatively moderates the … impact of extrinsic motives on fundraising success. The findings provide managerial insights for practitioners to stimulate …