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Towards more marketing research on gender inequality
Fischer, Eileen - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1718-1722
Persistent link: https://www.econbiz.de/10011407853
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Financial insecurity and deprivation
Fischer, Eileen - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 76-77
Persistent link: https://www.econbiz.de/10009777158
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A reflection on the institutionalization of consumer culture research
Fischer, Eileen - 2017
Persistent link: https://www.econbiz.de/10011592889
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If not now, when? : the timeliness of developing a dialogue between consumer culture theoretic and macromarketing perspectives
Fischer, Eileen - In: Journal of macromarketing 39 (2019) 1, pp. 103-105
Persistent link: https://www.econbiz.de/10012009097
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Mining the metaphor of market driving to propel productive research
Fischer, Eileen - In: Industrial marketing management : the international … 113 (2023), pp. 345-347
Persistent link: https://www.econbiz.de/10014433609
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Spoils from the Spoiled : Strategies for Entering Stigmatized Markets
Slade Shantz, Angelique; Fischer, Eileen; Liu, Aurora; … - In: Journal of Management Studies 56 (2018) 7, pp. 1260-1286
Persistent link: https://www.econbiz.de/10012094358
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Commentaries on “Abductive Theory Construction”
Kardes, Frank; Fischer, Eileen; Spiller, Stephen; … - In: Journal of Consumer Psychology 32 (2021) 1, pp. 194-207
Persistent link: https://www.econbiz.de/10012808425
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An assemblage theoretic perspective on a career in progress
Fischer, Eileen - In: Journal of Historical Research in Marketing 11 (2019) 1, pp. 35-50
Purpose: The aim of this paper is to provide an advanced understanding of the dynamics of a scholarly career. Design/methodology/approach: An assemblage of a theoretic lens was adopted to help make sense of how the focal scholar came to have certain capacities and characteristics and how these...
Persistent link: https://www.econbiz.de/10012075229
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
Sherry, John F. (contributor); Fischer, Eileen (contributor) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003716315
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An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing
Wei, Mei-Ling; Fischer, Eileen; Main, Kelley J. - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 34-44
Persistent link: https://www.econbiz.de/10003717274