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Eine werbepsychologische Anzei...
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Kaiser, Harry M.
60
Eisend, Martin
49
Taylor, Charles Raymond
42
Pelsmacker, Patrick de
40
Kind, Hans Jarle
34
Gierl, Heribert
33
Rosengren, Sara
33
Sethi, Suresh
33
Anderson, Simon P.
32
Septianto, Felix
31
Dahlén, Micael
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Saffer, Henry
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Nickel, Volker
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Pflaum, Dieter
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Okazaki, Shintaro
27
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26
Diehl, Sandra
25
Hundhausen, Carl
25
Schweiger, Günter
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Stafford, Marla Royne
25
Yoon, Sukki
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Bruhn, Manfred
24
Esch, Franz-Rudolf
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Pepels, Werner
24
Zaccour, Georges
24
Kaiser, Ulrich
23
Laussel, Didier
22
Mueller, Barbara
22
Huh, Jisu
21
Kinnucan, Henry W.
21
Reid, Leonard N.
21
Silk, Alvin J.
21
Sonnac, Nathalie
21
Wilbur, Kenneth C.
21
Rossiter, John R.
20
Yoon, Hye Jin
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Campbell, Colin L.
19
Carlson, Les
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Ford, John B.
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Gabszewicz, Jean Jaskold
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American Marketing Association
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European Society for Opinion and Marketing Research
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IP Deutschland GmbH <Köln>
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RWI - Leibniz-Institut für Wirtschaftsforschung
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Bundesstelle für Aussenhandelsinformation
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Edward Elgar Publishing
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Journal of advertising research
271
International journal of advertising : the review of marketing communications
244
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208
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202
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188
Journal of advertising : official publication of the American Academy of Advertising
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169
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113
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Journal of retailing and consumer services
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Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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International journal of internet marketing and advertising : IJIMA
64
Working paper / National Bureau of Economic Research, Inc.
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NBER Working Paper
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Journal of current issues and research in advertising
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Jahrbuch der Absatz- und Verbrauchsforschung
57
Health marketing quarterly
56
International journal of industrial organization
54
Marketing : ZFP ; journal of research and management
48
Journal of business ethics : JOBE
47
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
43
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
CESifo working papers
40
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40
Marketing letters : a journal of research in marketing
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Young consumers : insight and ideas for responsible marketers
40
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39
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38
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ECONIS (ZBW)
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101
Auffallen um jeden Preis?
Hoffmann, F. R. C.
- In:
Handbuch der publizistischen Praxis
6
(
1960
),
pp. 345-350
Persistent link: https://www.econbiz.de/10003580117
Saved in:
102
Die Anzeigen der Eisenschaffenden Industrie und ihrer Ausrüster
Hundhausen, Carl
- In:
Die Anzeige : d. Fachzeitschr. für Werbung
34
(
1958
),
pp. 892-906
Persistent link: https://www.econbiz.de/10003583243
Saved in:
103
The ghost of subliminal advertising
Klass, Bertrand
- In:
Journal of marketing
23
(
1958
),
pp. 146-150
Persistent link: https://www.econbiz.de/10003602547
Saved in:
104
Die Anzeigenwirkung in Abhängigkeit von Wirkungsfaktoren der Zeitschriften
Kiss, Thomas
;
Wettig, Herbert
- In:
"The application of market and social research for more …
,
(pp. 101-158)
.
1973
Persistent link: https://www.econbiz.de/10003602865
Saved in:
105
Noting and pago traffic scores for press and advertisements
Joyce, Timothy J.
;
Fletcher, Raymond
- In:
The Thomson medals and awards for media research ...
(
1966
),
pp. 11-24
Persistent link: https://www.econbiz.de/10003603765
Saved in:
106
Using linguistic coding to explore the way advertisements in press and TV communicate
Consterdine, Guy
;
MacDonald, Colin
- In:
Esomar congress
(
1976
),
pp. 789-806
Persistent link: https://www.econbiz.de/10003537337
Saved in:
107
Education and training advertising
Elvinger, Francis
(
contributor
)
-
1959
Persistent link: https://www.econbiz.de/10003539597
Saved in:
108
Umsatzsteuer für Finanzanzeigen ausländischer Auftraggeber
Frye, Frank
- In:
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt …
29
(
1976
)
22
,
pp. 1064-1066
Persistent link: https://www.econbiz.de/10003554170
Saved in:
109
Tageszeitungen Auflage über 7000 Exemplare
Fürst, Hermann W.
-
1963
Persistent link: https://www.econbiz.de/10003555327
Saved in:
110
Kinder und Jugendliche als Zielgruppe des Erlebnismarketings :
Werbung
in Kinder- und Jugendzeitschriften sowie in korrespondierenden Internetangeboten
Römer, Bettina von
;
Steffensen, Bernd
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003555403
Saved in:
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