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Challenges of digital advertising from the study of the influencers' phenomenon in social networks

Borau-Boira, Elena; Pérez-Escoda, Ana; Ruiz-Poveda … - In: Corporate communications : an international journal 28 (2023) 2, pp. 325-339

Persistent link: https://www.econbiz.de/10014288228

"I am not a typical woman. I don't think I am a role model" : blokishness, behavioural and leadership styles and role models

Topić, Martina - In: Journal of communication management 27 (2023) 1, pp. 84-102

Persistent link: https://www.econbiz.de/10014288376

Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections

Gordon, Brett R.; Lovett, Mitchell J.; Luo, Bowen; … - In: Management science : journal of the Institute for … 69 (2023) 1, pp. 220-243

Persistent link: https://www.econbiz.de/10014288578

The role of brand silence and nostalgia in revitalizing traditional skincare products with advertising and celebrity endorsement strategy as a mediator

Tripathi, Vibhuti; Chandra, Tarunija - In: The journal of business and economic studies 26 (2023) 2, pp. 72-108

The purpose of this research is to identify the role of brand salience and nostalgia in the revitalization of traditional skincare products present in India. The study also examines the mediating role of advertising and celebrity endorsement strategy on these relationships. Exploratory and...

Persistent link: https://www.econbiz.de/10014288866

Advertising in the times of COVID : a tight-loose analysis of pandemic-related tv commercials

Morton, Cynthia R.; Dodoo, Naa Amponsah; Villegas, Jorge; … - In: Journal of current issues and research in advertising 44 (2023) 2, pp. 123-141

Persistent link: https://www.econbiz.de/10014289751

To share or not to share : a framing analysis of paid vaccine advertisements on facebook during COVID-19 and pro-vaccine mothers' willingness to promote vaccines within their peer...

Bradshaw, Amanda S. - In: Journal of current issues and research in advertising 44 (2023) 2, pp. 142-168

Persistent link: https://www.econbiz.de/10014289756

The ideal advertising professor : a ZMET-based inquiry

Anghelcev, George; Sar, Sela; Moultrie, Jas L.; Naqvi, … - In: Journal of current issues and research in advertising 44 (2023) 2, pp. 169-191

Persistent link: https://www.econbiz.de/10014289759

Beyond moral reasoning scores : life story interviews and the interpersonal nature of advertising

Schauster, Erin - In: Journal of current issues and research in advertising 44 (2023) 2, pp. 225-248

Persistent link: https://www.econbiz.de/10014289772

Public service advertising and celebrity endorsement in Ghana

Appiah-Nimo, Christina; Ofori, Daniel; Agyapong, Gloria … - In: Public Sector Marketing Communications, Volume II : …, (pp. 21-41). 2023

Persistent link: https://www.econbiz.de/10014289780

No slogan versus with slogan : the different message strategies for new product digital video ads

Niu, Yongge; Wei, Zhangdi; Hao, Andy W.; Wu, Banggang - In: Journal of business-to-business marketing 30 (2023) 2, pp. 215-236

Persistent link: https://www.econbiz.de/10014290458