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Eine werbepsychologische Anzei...
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advertising
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
38
Taylor, Charles Raymond
37
Kind, Hans Jarle
34
Anderson, Simon P.
30
Gierl, Heribert
29
Nickel, Volker
29
Pflaum, Dieter
29
Rosengren, Sara
28
Okazaki, Shintaro
26
Saffer, Henry
26
Septianto, Felix
26
Dahlén, Micael
25
Diehl, Sandra
25
Schweiger, Günter
25
Esch, Franz-Rudolf
24
Hundhausen, Carl
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Bruhn, Manfred
23
Dufwenberg, Martin
23
Mueller, Barbara
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kaiser, Ulrich
21
Kinnucan, Henry W.
21
Huh, Jisu
20
Laussel, Didier
20
Reid, Leonard N.
20
Sonnac, Nathalie
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Carlson, Les
19
Gabszewicz, Jean Jaskold
19
Silk, Alvin J.
19
Terlutter, Ralf
19
Ford, John B.
18
Jullien, Bruno
18
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National Bureau of Economic Research
74
Springer Fachmedien Wiesbaden
44
Zentralausschuss der Werbewirtschaft
21
Axel-Springer-Verlag
11
American Marketing Association
10
RWI - Leibniz-Institut für Wirtschaftsforschung
10
European Society for Opinion and Marketing Research
8
IGI Global
8
IP Deutschland GmbH <Köln>
8
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Russell Sage Foundation
6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Springer-Verlag GmbH
5
Université Paris-Dauphine (Paris IX)
5
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
American Enterprise Institute for Public Policy Research
4
American Psychological Association
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
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4
Edward Elgar Publishing
4
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4
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4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
International Chamber of Commerce
4
International Council of Women
4
Nordic Council of Ministers
4
Shaker Verlag
4
Uni-Taschenbücher GmbH
4
American Academy of Advertising
3
Axel Springer Verlag
3
Bund Deutscher Frauenvereine
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
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Journal of advertising research
250
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
194
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of business research : JBR
182
Journal of advertising
177
Journal of marketing communications
150
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
SpringerLink / Bücher
77
Journal of marketing
74
NBER working paper series
74
European journal of operational research : EJOR
72
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
70
Journal of promotion management : innovations in planning and applied research
65
Working paper / National Bureau of Economic Research, Inc.
65
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
59
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
NBER Working Paper
57
International journal of industrial organization
54
Health marketing quarterly
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of business ethics : JOBE
46
Journal of current issues and research in advertising
46
Marketing : ZFP ; journal of research and management
44
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
43
CESifo working papers
39
Markenartikel : das Magazin für Markenführung
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Marketing letters : a journal of research in marketing
37
Young consumers : insight and ideas for responsible marketers
36
Journal of global marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Advertising theory
31
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ECONIS (ZBW)
15,178
USB Cologne (EcoSocSci)
2,391
EconStor
91
USB Cologne (business full texts)
40
RePEc
17
Other ZBW resources
10
BASE
9
OLC EcoSci
8
ArchiDok
6
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Showing
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11
The advertising handbook
Brierley, Sean
-
1995
-
1. publ.
Persistent link: https://www.econbiz.de/10000532537
Saved in:
12
Cases in advertising and promotion management
Patti, Charles H.
;
Murphy, John H.
-
1983
Persistent link: https://www.econbiz.de/10000055150
Saved in:
13
Effekte von Anzeigenhäufungen
Koeppler, Karlfritz
;
Gundermann, Knud
;
Erbslöh, Eberhard
-
1980
Persistent link: https://www.econbiz.de/10000118804
Saved in:
14
Promotions in Print-Medien : Steigerungsmöglichkeiten d. Werbewirkung
1984
Persistent link: https://www.econbiz.de/10000120236
Saved in:
15
Methods of readership research : a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point view
Schyberger, Bo W.
-
1965
Persistent link: https://www.econbiz.de/10000322397
Saved in:
16
Reference books in the mass media : an annotated, selected booklist covering book publishing, broadcasting, films, newspapers, magazines, and advertising
Blum, Eleanor
-
1962
Persistent link: https://www.econbiz.de/10000021360
Saved in:
17
Die Inhaltsrelevanz von Investitionsgüteranzeigen
Gansebohm, Bärbel
-
1979
Persistent link: https://www.econbiz.de/10000115800
Saved in:
18
Die schweizerischen Annoncen-Expeditionen
Piontek, Günter
-
1956
Persistent link: https://www.econbiz.de/10000305695
Saved in:
19
Entwicklung von Expertensystemen zur Beurteilung von Anzeigen und Beilagen in Zeitungen
Israel, Doron
-
1991
Persistent link: https://www.econbiz.de/10000846894
Saved in:
20
Newspaper advertising and promotion
McClure, Leslie Willard
-
1950
Persistent link: https://www.econbiz.de/10000674735
Saved in:
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