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Eine werbepsychologische Anzei...
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
38
Taylor, Charles Raymond
37
Kind, Hans Jarle
34
Anderson, Simon P.
30
Gierl, Heribert
30
Nickel, Volker
29
Pflaum, Dieter
29
Rosengren, Sara
28
Septianto, Felix
28
Okazaki, Shintaro
26
Saffer, Henry
26
Dahlén, Micael
25
Diehl, Sandra
25
Hundhausen, Carl
25
Schweiger, Günter
25
Bruhn, Manfred
24
Esch, Franz-Rudolf
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Dufwenberg, Martin
23
Stafford, Marla Royne
23
Mueller, Barbara
22
Yoon, Sukki
22
Kaiser, Ulrich
21
Kinnucan, Henry W.
21
Laussel, Didier
21
Huh, Jisu
20
Reid, Leonard N.
20
Sonnac, Nathalie
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Carlson, Les
19
Gabszewicz, Jean Jaskold
19
Silk, Alvin J.
19
Terlutter, Ralf
19
Ford, John B.
18
Jullien, Bruno
18
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National Bureau of Economic Research
74
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Axel-Springer-Verlag
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American Marketing Association
10
European Society for Opinion and Marketing Research
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IGI Global
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IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
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Bundesstelle für Aussenhandelsinformation
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Russell Sage Foundation
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Springer-Verlag GmbH
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5
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Advertising Research Foundation
4
American Enterprise Institute for Public Policy Research
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4
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3
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3
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3
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3
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3
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3
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3
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Journal of advertising research
256
International journal of advertising : the review of marketing communications
213
International journal of advertising : the quarterly review of marketing communications
194
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of business research : JBR
182
Journal of marketing communications
152
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
SpringerLink / Bücher
77
European journal of operational research : EJOR
74
Journal of marketing
74
NBER working paper series
74
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
70
Journal of promotion management : innovations in planning and applied research
67
Working paper / National Bureau of Economic Research, Inc.
65
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
61
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
NBER Working Paper
57
International journal of industrial organization
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Health marketing quarterly
50
Journal of current issues and research in advertising
47
Journal of business ethics : JOBE
46
Marketing : ZFP ; journal of research and management
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
43
CESifo working papers
39
Markenartikel : das Magazin für Markenführung
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
37
Journal of global marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Economics letters
32
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ECONIS (ZBW)
15,308
USB Cologne (EcoSocSci)
2,391
EconStor
91
USB Cologne (business full texts)
40
RePEc
17
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BASE
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8
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51
Noting and pago traffic scores for press and advertisements
Joyce, Timothy J.
;
Fletcher, Raymond
- In:
The Thomson medals and awards for media research ...
(
1966
),
pp. 11-24
Persistent link: https://www.econbiz.de/10003603765
Saved in:
52
Lane's advertising administration (principles and practice)
Sandbrook, N. T.
(
contributor
)
-
1951
-
2nd. ed.
Persistent link: https://www.econbiz.de/10003613799
Saved in:
53
Methoden der Werbewirkungskontrolle für Konsumgüter- und Produktionsgüter-Anzeigen
Strothmann, Karl-Heinz
- In:
Kleiner Almanach der Marktforschung
5
(
1964
),
pp. 72-79
Persistent link: https://www.econbiz.de/10003689407
Saved in:
54
Survey of advertising costs since 1950
1960
-
3. ed. rev.
Persistent link: https://www.econbiz.de/10003690685
Saved in:
55
Anzeigenwerbung für Landmaschinen [mit Beispielen aus dem 19. und 20. Jahrhundert]
Treutler, H. J.
- In:
Die Anzeige : d. Fachzeitschr. für Werbung
34
(
1958
),
pp. 966-971
Persistent link: https://www.econbiz.de/10003695800
Saved in:
56
The shocking history of advertising!
Turner, E. S.
-
1952
Persistent link: https://www.econbiz.de/10003696709
Saved in:
57
Die Entwicklung der Anzeigenwerbung der Markenartikelindustrie
Schmidt, Jens Harald
- In:
Der Leitfaden für Presse und Werbung
(
1957
),
pp. 21-25
Persistent link: https://www.econbiz.de/10003673456
Saved in:
58
Schwarz-Weiss Anzeigen
1955
Persistent link: https://www.econbiz.de/10003676249
Saved in:
59
The law of advertising
Leaper, W. J.
-
1950
Persistent link: https://www.econbiz.de/10003614871
Saved in:
60
Soviet marketing issues : a content analysis of Pravda
Lazer, William
- In:
Journal of business research : JBR
14
(
1986
)
2
,
pp. 117-131
Persistent link: https://www.econbiz.de/10003615430
Saved in:
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